Undergraduate Programs - Marketing
Students in marketing study the planning, implementation and control of programs designed to satisfy customers' needs while achieving organizational goals. Marketing decisions require customer analysis to:
- guide the development of new products or the enhancement of existing products;
- price those products;
- communicate information about products to customers;
- distribute those products.
Graduates take positions in both profit and nonprofit organizations. This fast-paced program prepares graduates for a variety of positions in retail management, services marketing, sales, advertising, marketing research and international marketing. Students also develop basic business skills such as teamwork, professional presentation, effective communication and leadership.
Employers of Recent Graduates Include:
Macys; Borders; Hannaford, American Eagle; Wachovia Securities; Right Coast Marketing; FAMA Public Relations; ABT As
sociates; Burgess Advertising and Associates; The Cato Institutes; Crabtree and Evelyn; The Ellsworth American; Enterprise Rent-a-Car; Executel of Maine; Fidelity Investments; JC Penney; Liberty Mutual; Sherwin Williams; Staples; Tally Systems; Circuit City (headquarters, Richmond, VA); Citibank; Banknorth, NA.
Marketing Major Requirements: BUA 376, BUA 378, BUA 382, BUA 480 and one elective.
Required Marketing Courses
- International Marketing (BUA 376)
- Marketing Research (BUA 378)
- Consumer Behavior (BUA 382)
- Managerial Marketing (BUA 480)
Marketing Electives
- Services Marketing (BUA 371)
- Advertising (BUA 372)
- Sales Management (BUA 374)
- Retail Management (BUA 375)
- Electronic Commerce (BUA 268)
Sample Curriculum: Note that although the following is a suggested curriculum, students should be aware that upper-level marketing classes (not including BUA 370) are offered only once a year. Taking BUA 325 in the sophomore year is assumed.
| Junior Year |
| Fall Semester |
Spring Semester |
|
BUA 343 International Business
BUA 350 Business Finance
BUA 370 Marketing
ENG 317 Business and Technical Writing
+ 3 credits
|
BUA 337 Production/Operations Management
BUA 382 Consumer Behavior
+9 credits
|
|
Senior Year |
| Fall Semester |
Spring Semester |
BUA 376 International Marketing
BUA 378 Marketing Research
Marketing Elective
+6 credits
|
BUA 480 Managerial Marketing
BUA 449 Strategic Management
+9 credits
|
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