News/Events
November 2008
Listen to Dean Mahon on Maine Public Radio
Dean John Mahon from UMaine's College of Business, Public Policy and Health answered listener questions during a Wednesday Maine Public Radio call-in program related to consumers and the current economic concerns.
STUDENT TOURISM SURVEY ON CHANNEL 2 NEWS
Bethany Mealey, a fourth-year marketing and finance double major from Farmingdale, was interviewed for a WLBZ Channel 2 news report about an online public survey
(http://umainetourismsurvey.com) on Maine tourism, a marketing research class project supervised by Maine Business School marketing professor George Miaoulis.
UMAINE STUDENTS CONDUCTING TOURISM STUDY
A group of 16 University of Maine Business School students is conducting a study of Maine residents' attitudes toward tourism. The research involves a brief online survey. The students are hoping residents
across Maine will visit http://umainetourismsurvey.com to to provide their input. The results of the study will provide a better understanding of tourism in Maine, for potential use by academics, policymakers and planners.
MAHON SET FOR RADIO PROGRAM WEDNESDAY
Dean John Mahon from UMaine's College of Business, Public Policy and Health will answer listener questions during a Wednesday Nov. 19 Maine Public Radio call-in program. The program, scheduled for 1-2 p.m. and
will address issues related to consumers and the current economic concerns.
BUSINESS CONFERENCE REPORT IN BDN
Monday's Bangor Daily News includes a report on Saturday's Maine State Collegiate Business Conference, hosted by UMaine's American Marketing Association chapter.
Maine State Collegiate Business Conference at UMaine on Saturday
The University of Maine chapter of the American Marketing Association will host the third annual Maine State Collegiate Business Conference on Saturday, Nov. 15, 2008 from 8 a.m.-4
p.m. The theme of the conference, "Bringing Tomorrow Into Today's Choices," addresses the idea that the choices students make today directly affect tomorrow. This conference is intended to encourage students to take initiative now that will
directly impact their career paths.
Myer in Lewiston Stories on Breast Cancer Awareness Marketing
Comments from Paul Myer, executive in residence at the Maine Business School, were included in a Sunday Lewiston Sun-Journal story about breast cancer awareness and fundraising marketing programs built around use of the color pink. Myer also commented in a sidebar about the standards applied by the American Cancer Society and Susan G. Komen for the Cure Foundation when assessing potential marketing relationships.
October 2008
UMaine launches sustainability MBA
By the mainebiz news staff
The University of Maine Business School in Orono is launching a new business and sustainability program this fall to meet the demands of a changing business world.
The new Masters of Business Administration and Sustainability program is a response to the business world's realization that economic growth does not have to come at the expense of environmental stewardship and social issues, according to a press release from the school. That can mean reducing waste and improving operational efficiency, increased employee commitment and an improved reputation among external stakeholders, says Terry Porter, assistant professor of management at UMaine's Maine Business School. "We're approaching business from a holistic and sustainable point of view," Porter says. "It opens up a lot of questions about the paradigms of business and the world."
The business school already has the necessary faculty available to launch the new degree program, Porter says. Read More
Lecturer Elected to IMA Committee
Nancy Forster-Holt, who is working on a Ph.D, runs her own business and teaches at MBS has recently been singularly honored. The Institute of Management Accountants has elected Nancy to the Small Business and Regulatory Affairs Committee. The Committee's focus is as shown below:
Small Business Financial and Regulatory Affairs Committee
Institute of Management Accountant’s Small Business Financial and Regulatory Affairs Committee (SBC) will act on behalf of the Institute by addressing issues and developing suggested solutions that impact small and medium sized entities. SBC will proactively discuss relevant issues to standard-setters and regulatory agencies such as the Financial Accounting Standards Board, Securities and Exchange Commission, International Accounting Standards Board, Small Business Administration, American Banking Association, Internal Revenue Service and others.
Dean John Mahon was featured in a WLBZ (Channel 2) story about the impact of reduced
consumer confidence on the national economy.
Business School Forum to Explain Crisis
A group of Maine Business School professors at the University of Maine — experts in finance, investments, management and marketing — are teaming up to present a symposium for the public on Thursday, Oct. 16, to explain the financial crisis currently hobbling economies throughout the nation.
“The current financial crisis: What does it mean for us?” will be held from 5 to 6:30 p.m. in Room 100 of the D.P. Corbett Business Building. It will address highlights of the crisis, what caused it and what it means for consumers, investors, students and retirees, according to moderator Ivan Manev, associate professor of management. Read More
September 2008
Mahon Quoted in Bailout Analysis
John Mahon, dean of the College of Business, Public Policy and Health, was quoted in an article in the Lewiston Sun Journal featuring the opinions of some of Maine’s leading financial experts on the proposed $700 billion federal bailout of Wall Street investment companies. Mahon says he frowns on the idea of the government rushing too quickly to the aid of businesses, and would prefer to see a bailout plan in place, but implemented more cautiously and in a fashion that does not absolve business leaders of accountability.
Mahon Interview Online
A Channel 5 (WABI) story with Dean John Mahon is now online at the station's Web site. Mahon, dean of the College of Business, Public Policy and Health, provided comments on the current fiscal crisis and its potential impact on Mainers.
Mahon Comments on Wall Stret Woes
Maine Business School Director and professor of management John Mahon was interviewed for a Maine Public Radio news report Tuesday morning on the state of affairs on Wall Street in light of recent business collapses and bankruptcies.
Borgman in BDN Report
Comments from Professor Rick Borgman of the business faculty are included in a Tuesday Bangor Daily News story about the potential impact of the federal government's takeover of mortgage lenders Fannie Mae and Freddie Mac.
Graduate Students Work on Potato Promotion
by Aimee Dolloff of the Bangor Daily News
ORONO, Maine — For University of Maine students concluding the required residency week to receive their master's degree in business administration, Friday was all about promoting the potato.
Dressed in professional attire, students in the program had fun with their assignment to assist a client, a newly elected Maine governor, fulfill his campaign promise to market the Maine potato.
Of the seven groups that submitted their strategies to professor Paul Myer, each had a different plan that was presented both in print and a final video project.
Going For Gold held the potato Olympics, in which the Michael Phelps-like Maine potato took three gold medals in swimming and left the California and Idaho spuds in the dust.
"Can you tell us what stroke they were doing?" Myer jokingly asked the group, congratulating them on their performance.
Another team's video featured a Weird Al Yankovic song, "Addicted to Spuds," that's a take on Robert Palmer's "Addicted to Love."
The final group did a spoof of the old Budweiser commercials from the '90s by holding the Spud Bowl in which the Maine potato comes from behind to conquer the Idaho French fries. Their slogan: "Eat the Best or Get Mashed Like the Rest."
The purpose of residency week, also referred to by students as boot camp, is to bring students together from a variety of career paths who have chosen to get their master's in business administration.
The hands-on weeklong seminar immersed students in the major areas of business, such as marketing, accounting and finance. They also studied live cases and solved real business problems, such as how to promote the Maine potato.
Although each group created a humorous video, which will be posted on youtube, they were serious about reaching their target audience, developing a clear marketing plan, and successfully promoting the Maine potato.
"This is why I love marketing," Myer said, pleased with what he saw.
Past News
