Policy for Use of The University of Maine Trademarks

Student organizations and groups often decide to create t-shirts, mugs and other items which may include the name of their group along with an official University of Maine designation. In fact, the University encourages the utilization of its name and its official marks. However, it is necessary to control the use of University trademarks to protect against liability, copyright infringement, and to assure quality control. Accordingly, the following guidelines must be followed whenever lettering or artwork identifiable with the University is used in any way.

1. Any individual or group seeking to use University trademarks must receive prior approval by the Marketing Department 581-3759.  Students can contact this office with any questions.  More information may also be found on the web at www.umaine.edu/relations.

2. Only companies licensed by the University or companies ordering from licensed manufacturers can be used when purchasing a product containing a trademark of the University. A complete listing of licensed companies is available from the Marketing Department.

3. Royalties are normally assessed with the use of University trademarks for items being sold.  Typically student groups do not pay royalties for the use of the University trademarks if the items are to be used on campus by the group and are not being sold. Final determination will be made during the approval process.

A complete listing of licensed companies is available from the Director of Marketing at 581-3759. Students can contact the Director of Marketing with any questions. More information may also be found on the web at http://www.umaine.edu/relations/

Last Revised/Approved: July 2004

Information Contact: Department of University Relations