Marketing Team Named National Competition Semifinalist
The UMaine student chapter of the American Marketing Association has been named one of eight semifinalist teams in one of the nation’s most prestigious college business presentation competitions.
In their second year entering the national McGraw-Hill Higher Education Case Competition, and just three years after the revitalization of the UMaine AMA chapter, members of the case analysis and competition team were among 16 finalists or semifinalists selected in December to receive honors at the AMA international conference in April in New Orleans.
The case competition involved students from more than 60 of the country’s top business schools analyzing a hypothetical business marketing dilemma and proposing marketing strategies. The case under consideration was to develop a marketing plan for a book publisher trying to market its products and services on the Internet.
The Maine Business School students proposed a realistic model that included "some very creative avenues," says Omar Khan, an assistant professor of marketing and chapter advisor. "They actually had this idea for an application that heightened the interactivity among the students, the professors and the book publisher."
Team members were: Morgan Bickford of Lebanon, Maine and Bethany Brown of Farmington; Heather Conary of Orrington, Joshua Lagasse of Wells; Bethany Mealey of Farmingdale; Emin Okutan of Ankara, Turkey; Julie Salvato of Winslow and Amy Shepard of Rockland.
Case competition finalists this year included teams from Loyola University-New Orleans, Southern Connecticut State University, Southern Illinois University-Edwardsville, Texas State University-San Marcos, University of Nevada-Las Vegas, University of Pennsylvania (Wharton), University of Wisconsin-Whitewater and Western Michigan University.
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