Licensing/Trademarks
Logos
and trademarks
The
University of Maine enjoys a rich heritage, national acclaim and a prestigious
reputation as an outstanding public institution of higher education,
research, and public service. The growth of the university, its alumni
base, and the national attention received by its athletic programs have
produced a strong demand for products that display the trademarks, logos,
and symbols associated with the university. The university's licensing
program was developed in response to this demand for UMaine merchandise.
Why
have a licensing program?
Trademark
licensing creates a positive working relationship between the university,
local manufacturers of approved products, and the retail community.
This ensures that merchandise bearing University of Maine trademarks
uphold the university's image and fulfills the needs of the consumer.
Where
do licensing revenues go?
Licensed
manufacturers pay the university a royalty on all products sold bearing
University of Maine trademarks. The revenues received from the licensing
program augment existing scholarship funds, thus providing opportunities
for students who may not have the means to attend the university.
Who
will need a license?
Any
manufacturer of products bearing a mark of the university must be licensed
before offering the product for sale. All retail outlets are responsible
for ensuring that the merchandise they sell is licensed.
What
products may be licensed?
Any
product will be considered by the university. However, no product will
be licensed without the approval of a representative of the University
of Maine licensing program.
What
qualifies as a University of Maine trademark?
A
University of Maine trademark is any name, word, symbol or device used
to identify the goodwill and/or services of the University of Maine.
They include, but are not limited to artwork or graphic representations
of the following:
VERBIAGE
& LOGOS
University
of Maine
UMaine
Maine (if referring to UMaine)
U of M
Maine Black Bears
Black Bears
The
logos, marks, and verbiage displayed on this Web site are the intellectual
property of the University of Maine and may not be utilized in any manner
without first receiving written authorization from the University's
licensing office.
Who
is responsible for the university's licensing program?
On
the University of Maine campus, University Relations is responsible
for the Licensing Program. Please contact:
University Relations
The University of Maine
5761 Keyo Public Affairs Building
Orono, ME 04469-5761
For
Information on How to Become a Licensee to Produce and Sell University
of Maine Merchandise, Contact:
Licensing
Resource Group
426 Century Lane, Suite 100
Holland, MI 49423
- Telephone: 616-395-0676
- Fax: 616-395-2517
Remember--"Look
for the Label!"
The
"Officially Licensed Collegiate Product Label" is your assurance
that the merchandise you purchase is "official" and has been
approved by the University.
Every
time you buy an officially licensed University of Maine souvenir, the
manufacturer returns a portion of that money to the University. Before
you buy, look for the official red, white & blue label. Make sure
the souvenir is as authentic as your support for UMaine and the Black
Bears.
