The
Informal Block Wordmark is used primarily on merchandise and athletic or
school spirit projects. It is available in PMS 292, PMS 289 and black,
with arched and straight lettering.
SCRIPT "MAINE"
Script ‘Maine’ is used primarily on uniforms and
merchandise. This mark is reproduced in PMS 292 and PMS 289 and black.
The Informal Script Wordmark may also contain team names or words like
"black Bears" in the tail of the art. This text style should be a sans
serif like Franklin, Helvetica, or Syntax.
THE BLOCK "M"
The Block "M" Mark was created for use on merchandise
and as an accent mark for athletic uniforms. This mark is available in
PMS 292, PMS 289 and black.
THE OLD ENGLISH M
Use of the Old English M is reserved for baseball caps.
DEPARTMENTAL LOGOS
The once-popular practice of using a wide variety of
individual department logos is discouraged. Instead, all are encouraged
to use UMaine’s institutional logos on publications and Web sites to
strengthen the brand and to send a consistent visual message to the
general public. Department logo designs must be approved by University
Relations, where designers are available to help conceptualize and
create effective logo designs.
