Style Guide - The Crest Logo
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The University crest embodies the history of the University of
Maine and its position as the flagship university of the University of
Maine System. UMaine’s traditional values are represented by the crest
shape. The date refers to the university’s founding, and the three flags
inside the crest represent the institution’s flagship status and
symbolize its mission of teaching, research and public service. Maine’s
natural resources, and the university’s position as a land grant
university and Sea Grant College are
depicted in the colors of light blue and dark blue that stand for the
sea and sky.
The Crest Logo The 1865 crest combined with the University of Maine
wordmark is the cornerstone of the university’s comprehensive visual
identity program. The custom lettering and crest artwork were developed
as vector art, making it scalable to any size without losing clarity.
Print
projects require high resolution (300 dpi) art which can be obtained by
calling University Relations at 581-3758. For Web use, low resolution 72
dpi digital files are available online at:
http://www.umaine.edu/weboffice/graphics.htm
The UMaine crest logo is registered. All merchandise sold with the crest
logo must include the ® symbol. Print publications and promotional
materials do not need to show the ® symbol.
As the primary brand image for the University of Maine, the 1865 crest
logo must appear on all UMaine publications, Web sites, and other forms
of communications. The University of Maine System tagline is also
required on all publications. The tagline is:
A Member of the University
of Maine System
The tagline can be located anyplace on the publication.
It is not necessary to place it beside UMaine’s crest logo. For example,
the crest logo could be placed on a brochure cover and the tagline could
be on the back of the brochure near the contact information.
