Style Guide - The Crest Logo - Flexibility
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Crest Logo
-]
A variety of logos are available to fit different needs. The number of
colors being used for a job and production considerations will dictate
which logo is appropriate.
Two colors: PMS 289 and PMS 292
The crest logo is also available in one-color versions:
1-color: PMS 292
1-color: PMS 289
1-color: Black
In printing terms, when the paper color is light and the ink around the
logo is dark, this is called a dropout. The example on the left is a
dropout. Note that the logo wasn’t simply reversed to negative form. An
outline around the crest has been added and the sail shapes remain
white. Here is an example of an incorrect reverse. Note the difference
in the crest. The dark flags inside the crest are not acceptable.
Right:
1 color: white
Wrong:
THE CREST LOGO ON A DARK BACKGROUND
On a dark background, there is an outline around the crest and the sail
shapes remain white.
USING THE WORDMARK WITHOUT THE UNIVERSITY CREST
The wordmark may be used without the crest. It must always be reproduced
in a single color, preferably PMS 289, PMS 292, black or white.
For print: 300 dpi high resolution art is available from University
Relations.
For the Web: 72 dpi low resolution art is available online at
http://www.umaine.edu/weboffice/graphics.htm
'MAINE' CREST
The ‘'MAINE' crest was developed as an abbreviated version of the primary
logo. It has been used for lapel pins and other special projects. It is
especially useful when horizontal space is limited. If the crest needs
to stand alone, the MAINE crest must be used instead of the 1865 crest.
Examples of color variations and the outline version for dark
backgrounds are shown below.
