An integral part of UMaine’s spirit campaign, GO BLUE is a widely-used
theme and wordmark suitable for on- and off-campus use. A variety of
projects use the GO BLUE logo and theme--one example is a presidential
monthly email message to faculty, students and staff which keeps the
campus community informed about current events and newsworthy
happenings. A GO BLUE poster campaign known as "Points of Pride Posters"
features student, alumni, faculty and staff photos with testimonial
quotes about what UMaine means to them. These are displayed in
high-traffic areas of buildings all around campus. The logo is used on
merchandise, retail clothing, publications, banners, and there is even a
Web site located at
www.umaine.edu/goblue where all things related to GO
BLUE can be accessed.
If you are interested in using the GO BLUE logo on your
projects, it is available in university colors, PMS 289 dark blue and
PMS 292 light blue, black and white.